KJS(SH:601579) Cai Jing Wang·2025-04-02 02:54Core Viewpoint - The company Kuaijishan reported a revenue growth of 15.6% to 1.631 billion yuan and a net profit increase of 17.74% to 196 million yuan for the year 2024 [1] Revenue Breakdown - Revenue from mid-to-high-end liquor increased by 31.29% to 1.065 billion yuan, while revenue from ordinary yellow wine and other liquors declined by 7.94% to 518 million yuan [1][2] - The overall revenue from the liquor segment was approximately 1.582 billion yuan, with a gross margin of 52.75%, reflecting a year-on-year increase of 15.22% [2] Cost and Profitability - The cost of sales for mid-to-high-end liquor was approximately 409 million yuan, resulting in a gross margin of 61.57%, which is an increase of 6.80% year-on-year [2] - The cost of sales for ordinary yellow wine was around 339 million yuan, with a gross margin of 34.62%, showing a slight decrease of 1.39% year-on-year [2] Regional Performance - Domestic revenue was approximately 1.572 billion yuan with a gross margin of 52.87%, while international revenue was about 10.57 million yuan, achieving a gross margin of 34.66% [2] Sales Model Analysis - Revenue from wholesale and agency sales was around 1.270 billion yuan, with a gross margin of 52.41%, while direct sales (including group purchases) generated approximately 302 million yuan with a gross margin of 54.82% [2] Strategic Initiatives - The company is focusing on core markets and implementing strategies such as product structure adjustments, packaging optimization, and enhanced price control to boost market share [4] - The company is expanding its e-commerce presence through collaborations with platforms like Xiaohongshu, Douyin, Tmall, and JD, aiming to increase online sales and customer engagement [4] - The company is targeting high-end business consumers by establishing Lanting tasting halls and hosting exclusive cultural events to enhance the market share of its high-end Lanting series products [5]