Industry Overview - The Chinese home appliance industry is undergoing a strategic transformation from scale-driven to value-driven amidst profound changes in global manufacturing [1] - The 2024 performance of the industry shows a stark contrast, with leading companies like Midea, Haier, and Hisense achieving revenue and profit growth, while Skyworth faces significant declines due to structural imbalances [1] Midea Group - Midea Group reported total revenue of 409.1 billion yuan in 2024, a year-on-year increase of 9.44%, and a net profit of 38.5 billion yuan, up 14.29%, marking a historical high [2][3] - The company’s cash flow from operating activities reached 60.5 billion yuan, 1.56 times its net profit, indicating strong profitability [2] - Midea has successfully established a dual-driven model of "smart home + commercial and industrial solutions," with ToB business revenue exceeding 100 billion yuan for the first time, reaching 104.5 billion yuan, a 6.9% increase [3][4] Haier Smart Home - Haier Smart Home achieved revenue of 285.98 billion yuan in 2024, a 4.29% increase, and a net profit of 18.74 billion yuan, up 12.92%, reflecting improved operational quality [5][6] - The Casarte brand continues to lead in the high-end market, with significant growth in revenue, particularly in the fourth quarter [6][7] - Haier's overseas revenue reached 143.81 billion yuan, a 5.43% increase, with emerging markets showing strong performance [7] Hisense Home Appliances - Hisense reported total revenue of 92.75 billion yuan in 2024, an 8.35% increase, and a net profit of 3.35 billion yuan, up 17.99%, showcasing strong profitability [8][9] - The company’s kitchen appliance segment grew by 72%, with significant advancements in product innovation [10] - Hisense's overseas revenue surpassed 35.6 billion yuan, a 28% increase, with a notable rise in market share in Europe and South Africa [11] Skyworth Group - Skyworth's total revenue for 2024 was 65.01 billion yuan, a decrease of 5.8%, with net profit dropping by 46.9% to 568 million yuan, indicating significant operational challenges [12][13] - The company remains heavily reliant on its smart home and photovoltaic businesses, which account for over 80% of total revenue [12][15] - The photovoltaic segment saw a revenue decline of 13.1%, attributed to market challenges and policy uncertainties [15][16] Future Outlook - The home appliance industry is experiencing structural changes, with leading companies strengthening competitive barriers through technological innovation and global expansion [17] - The integration of AI technology into home appliances is reshaping the competitive landscape, with significant market share growth expected for AI-enabled products [17] - The trend of increasing overseas revenue and brand output among leading companies indicates a shift from product export to brand export, with emerging markets becoming key growth drivers [17][18]