AR眼镜海外销量暴增600% 跨境电商平台成中国科技品牌“出海跳板”

Group 1 - The demand for high-tech and high-priced products, particularly AR/VR glasses, is experiencing significant growth, with a 600% increase in daily sales during the March promotion on platforms like AliExpress [1] - XREAL reported a global sales revenue of approximately 600 million RMB for AR glasses last year, with nearly 70% of sales coming from overseas markets, which saw a year-on-year growth of 30% [3] - The AR glasses market faces challenges such as low penetration rates, the need for market education, compliance certification across different countries, high R&D costs, and technical limitations like battery life [3] Group 2 - Cross-border e-commerce platforms are seen as essential partners for brands looking to expand internationally, addressing issues like low brand awareness, high marketing costs, localization challenges, and compliance hurdles [3][4] - The "100 billion subsidy" initiative has significantly boosted sales for XREAL, with annual sales on AliExpress surpassing 10 million RMB, and sales during promotional events continually reaching new highs [4] - XREAL aims to strengthen collaboration with cross-border e-commerce platforms, particularly in marketing resources, to further enhance sales and market expansion [4]