星源卓镁: 舆情管理制度

Core Viewpoint - The company has established a public opinion management system to enhance its ability to monitor and respond to public sentiment, ensuring the protection of investor rights and the company's reputation [2][3]. Group 1: Public Opinion Management Definition - Public opinion management refers to the monitoring, reporting, and handling of positive, neutral, and negative public sentiment, focusing on media coverage that may harm the company's image or affect its operations [2]. - Types of public opinion include major public sentiment, which has a wide reach and significantly impacts the company's public image or operations, and general public sentiment, which encompasses all other sentiments [3]. Group 2: Organizational Structure and Responsibilities - The company has formed a public opinion management leadership group, led by the chairman, to oversee public sentiment handling and make decisions regarding external communications [3][4]. - The Securities Investment Department is responsible for collecting and managing public sentiment information, tracking stock price changes, and reporting to the board secretary [4][5]. Group 3: Principles and Measures for Handling Public Sentiment - The company emphasizes quick response, coordinated communication, proactive engagement, and fair treatment in managing public sentiment [6][10]. - For general public sentiment, the board secretary and Securities Investment Department will collaborate to address the situation flexibly [6]. - In cases of major public sentiment, the leadership group will convene to make decisions on response measures, including investigations, investor communication, and potential legal actions against misinformation [6][7]. Group 4: Monitoring and Reporting Procedures - The company monitors public sentiment across various online platforms, including news, forums, and social media, to stay informed about relevant discussions [7][8]. - Upon identifying public sentiment, departments must report findings to the Securities Investment Department, which will assess the information and inform the board secretary [8]. Group 5: Accountability and Confidentiality - Employees and relevant personnel are obligated to maintain confidentiality regarding public sentiment management and may face penalties for breaches [10][11]. - The company reserves the right to pursue legal action against media or individuals disseminating false information that harms its reputation [10][11].