换季养生，别忘了用东阳光鲜虫草“鲜”滋补

Core Viewpoint - The article highlights the growing popularity of freeze-dried fresh cordyceps as a modern health supplement, which is easier to absorb and more convenient to consume compared to traditional dried cordyceps [1][2]. Group 1: Product Comparison - Traditional dried cordyceps has limitations such as high-temperature drying that destroys active ingredients, hard texture, and the need for pre-soaking and cooking, making it less user-friendly [2]. - Freeze-dried fresh cordyceps utilizes low-temperature preservation technology, retaining a higher percentage of active nutrients, particularly key components like SOD, and can be consumed directly or with minimal preparation [2]. Group 2: Quality Standards - The quality of cordyceps is determined by various factors including raw material selection, cleaning, sorting, and packaging, which require professional expertise [4]. - Some brands have established standardized processes for grading based on the integrity of the cordyceps, employing sterile operations for deep cleaning, and conducting thorough quality inspections to ensure safety and traceability [4]. Group 3: Changing Consumer Demographics - The consumer base for cordyceps is expanding, with younger individuals incorporating it into their daily routines, such as making cordyceps tea at work or using it in functional meals [5]. - Cordyceps is being redefined as a part of a healthy lifestyle rather than just a traditional supplement, appealing to those who prioritize quality of life [5]. Group 4: Market Trends - The company Dongyangguang Fresh Cordyceps is developing a more mature sales and collaboration network, recently opening new stores in multiple cities and initiating cooperative plans [6]. - The article suggests that those interested in the health industry should pay attention to the business models and market performance of health supplement products like cordyceps [6].