业绩未企稳，中海地产、华润置地如何破除利润下滑局面

Core Insights - Leading real estate companies, China Overseas Land & Investment (COLI) and China Resources Land, are facing challenges in achieving expected growth despite their market positions as top players in the industry [1][2] - Both companies are exploring growth opportunities beyond traditional development, focusing on operational business and service quality [2][6] Financial Performance - In 2024, COLI reported a contract sales amount of 310.69 billion yuan, a slight increase of 0.3% year-on-year, with a sales area of 11.49 million square meters, down 14% [1] - COLI's net profit for 2024 was approximately 17.787 billion yuan, a decline of 34.24% year-on-year, with attributable net profit down 38.95% to about 15.636 billion yuan [1] - China Resources Land achieved contract sales of approximately 261.1 billion yuan in 2024, a decrease of 15% year-on-year, while its total revenue reached 278.799 billion yuan, an increase of 11% [1][3] - The attributable net profit for China Resources Land was 25.577 billion yuan, down 18.45% year-on-year [1][3] Profitability Trends - Both companies have seen significant fluctuations in profitability, with COLI's operating revenue dropping from 202.52 billion yuan in 2023 to 185.15 billion yuan in 2024, and a gross margin decline of 2.62 percentage points to 17.7% [3][4] - China Resources Land's gross margin also decreased by 3.6 percentage points to 21.6%, with its development sales gross margin at 16.8%, down 3.9% [3][4] Strategic Focus - Both companies are maintaining investment intensity while focusing on high-tier cities, with China Resources Land emphasizing a strategy of urban concentration and optimization of resources [4][6] - COLI plans to continue its investment strategy in first-tier and strong second-tier cities, with a focus on project certainty and cash flow [4][7] Transition to Operational Business - China Resources Land has established a strong operational business model, contributing significantly to its profits, with recurring revenue reaching 41.6 billion yuan in 2024, up 6.6% year-on-year [6][7] - COLI is in the process of developing its operational business, with commercial revenue of 7.13 billion yuan in 2024, a year-on-year increase of 12.1% [6][7] Future Outlook - China Resources Land aims for its recurring income to contribute over 45% to core net profit by 2025, with a long-term goal of achieving a balanced contribution of around 50% from both development and operational businesses [6][7] - COLI is expected to enhance its operational income and profit levels as quality properties come into operation, while also planning to establish public REITs [7][8]