Core Insights - L'Oréal China is committed to long-term investment in the Chinese market, emphasizing its belief that investing in China is investing in the future [1][3] - The company aims to maintain its leadership position as the number one beauty group in China, focusing on collaboration across four major departments [5] Group 1: Market Confidence and Employment Impact - L'Oréal's CEO for North Asia expressed strong confidence in the Chinese beauty market despite global uncertainties, highlighting that L'Oréal China provides over 330,000 jobs, with each job creating an additional 20 jobs in other sectors, significantly higher than the industry average [3] - The beauty sector is identified as a key area for Sino-French cooperation, facilitating exchanges across various fields [3] Group 2: Strategic Focus and Consumer Targeting - L'Oréal plans to tap into the growth potential of Generation Z, mature consumers, and male demographics, aiming to reach 150 million consumers in China by 2030 [5] - The company is enhancing local R&D investments and innovation capabilities, launching the "BIG BANG Beauty Tech Co-Creation Plan" in 2025, which will focus on sustainability and AI integration [7] Group 3: Financial Goals and Management Adjustments - L'Oréal has set a sales growth target of approximately 5% in China for 2025, following a challenging previous year with a slight revenue decline [7] - Recent management changes include the appointment of a new general manager for L'Oréal Paris China, aimed at strengthening local operations amid sales challenges [8]
欧莱雅中国今年目标增长5%，挖掘Z世代、男性群体消费潜力