Mark Zuckerberg's Meta signs multi-year deal with UFC to be first ‘official fan technology partner'

Core Insights - Meta Platforms has entered a multi-year partnership with Ultimate Fighting Championship (UFC) as its first "official fan technology partner" [1] - The partnership aims to enhance the immersive experience for UFC fans through Meta's services, with Threads becoming the league's official social media platform [1] - Meta's branding will be prominently displayed in UFC's Octagon ring during pay-per-view and "Fight Night" events, along with various broadcast features and in-arena experiences [2][6] Financial and Relationship Context - Financial terms of the deal have not been disclosed [3] - Meta CEO Mark Zuckerberg has developed a personal relationship with UFC CEO Dana White, who joined Meta's board in January [3][4]