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This Soon-to-Be Dividend King Is Hoping to Get a Boost From the AI Trend -- Here's How
McDonald'sMcDonald's(US:MCD) The Motley Foolยท2025-03-30 09:30

Core Insights - McDonald's raised its quarterly dividend from $1.67 to $1.77 per share, marking a 6% increase and the 49th consecutive year of dividend payments and increases [1] - The company aims to extend its dividend streak to 50 years, positioning itself among elite Dividend Kings [1] Financial Performance - Paying dividends indicates strong financial performance, and consistent annual increases suggest McDonald's ability to outperform competitors [2] - The company's real estate holdings are valued at over $40 billion, generating more than $10 billion in rental income from franchisees in 2024 [4][12] Competitive Advantages - McDonald's possesses a recognizable brand and a significant competitive advantage through its extensive real estate portfolio [3][4] - The company plans to leverage artificial intelligence (AI) to enhance operational efficiency and customer experience [5][6] AI Implementation - McDonald's has partnered with Google Cloud to implement AI in ordering systems, aiming to reduce labor costs and improve customer satisfaction [7] - The loyalty program has 170 million active users, contributing $30 billion in sales, which is over 20% of total sales for 2024 [8] Future Goals - The company aims to tailor loyalty experiences using AI, with a target of reaching 250 million loyalty members by the end of 2027 [9] - McDonald's is exploring AI for automating managerial processes, which could improve franchisee and customer experiences [10] Franchisee Relations - McDonald's primarily operates through franchising, generating $26 billion in revenue from over $130 billion in systemwide sales in 2024 [11] - Keeping franchisees profitable is crucial for maintaining rental income and encouraging new restaurant openings, with a goal of surpassing 50,000 locations by 2027 [12] Challenges and Considerations - Previous AI attempts in drive-thrus were canceled due to order accuracy issues, prompting a reevaluation of AI strategies [13] - The success of AI in enhancing franchisee profitability will be critical for future rental income growth and dividend increases [14]