Apple Reportedly Developing AI Agent ‘Doctors' in Latest Health Push

Group 1: Apple's AI Health Initiative - Apple is developing an AI agent for health advice under "Project Mulberry," which builds on a previous initiative called "Project Quartz" aimed at health coaching [1][2] - The AI coach will provide personalized health recommendations based on data collected from users' devices, with a potential release coinciding with the iOS 19.4 update in spring or summer of 2025 [2] - The revamped Health app will focus on food tracking, competing with existing platforms like MyFitnessPal and Noom, marking a significant shift in Apple's health strategy [4] Group 2: AI Investment in Healthcare - A report indicates that healthcare firms are increasingly investing in generative AI (GenAI), with 90% of executives expecting positive returns on their investments [5][6] - The majority of healthcare leaders plan to increase their GenAI spending in the coming year, positioning the sector ahead of the cross-industry average in terms of investment optimism [6] - The strategic prioritization of GenAI in operational areas is essential for healthcare businesses to maintain competitiveness [6]