BigCommerce Becomes NAED Corporate Partner to Advance Digital Innovation in Electrical Distribution, a Key B2B Market

Core Insights - BigCommerce has announced a corporate partnership with the National Association of Electrical Distributors (NAED) to enhance digital transformation in the electrical distribution industry [1][2] - The partnership aims to empower manufacturers and distributors to adopt digital-first strategies, modernize sales channels, and improve operational efficiency [2][3] - BigCommerce will focus on key initiatives such as the Digital Center of Excellence and workforce development programs to address talent shortages in the industry [3][4] Company Overview - BigCommerce is a leading open SaaS and composable ecommerce platform that supports B2C and B2B brands, retailers, manufacturers, and distributors globally [5] - The platform is utilized by tens of thousands of companies across 150 countries, providing them with professional-grade functionality and ease of use [5]