Toyota(US:TM) Prnewswireยท2025-04-01 15:35Core Insights - Toyota Motor North America (TMNA) reported a significant increase in sales for March 2025, with total sales reaching 231,335 vehicles, up 7.7% year-over-year on a volume basis and 11.8% on a daily selling rate (DSR) basis [1][2][10] - Electrified vehicle sales for March 2025 totaled 112,608, marking a 44.1% increase in volume and representing 48.7% of total sales volume [1][2][10] - The first quarter of 2025 saw TMNA sell 570,269 vehicles, a 0.9% increase in volume and a 3.6% increase on a DSR basis compared to the previous year [2][10] Sales Performance - The Toyota division sold 196,240 vehicles in March, up 6.6% on a volume basis, while the Lexus division achieved sales of 35,095 vehicles, up 14.1% [3][4][10] - For the first quarter, the Toyota division reported sales of 487,226 vehicles, a slight increase of 0.1%, while the Lexus division recorded its best-ever first quarter with 83,043 vehicles sold, up 5.8% [3][4][10] Electrified Vehicle Highlights - TMNA offers 32 electrified vehicle options, the most among any automaker, contributing to a growing sales mix of electrified vehicles [5][6] - First quarter sales of electrified vehicles totaled 288,796, up 39.6% in volume and representing 50.6% of total sales volume [2][14] - Notable increases in specific models include the bZ4X, which saw a 195.7% increase in first quarter sales, and the Tacoma, which increased by 177.5% [6][12] Market Strategy - The company attributes steady sales to improved inventory levels and the introduction of new models, such as the Toyota 4Runner and Lexus LX hybrid [5] - TMNA maintains the lowest incentives among full-line manufacturers, which may contribute to its competitive positioning in the market [6]