Freshworks Launches New Partner Program with Expanded Reseller and Services Offerings

Core Insights - Freshworks has launched a new global partner program aimed at resellers and service delivery partners to enhance customer value and accelerate time to value [1][2] - The program is designed to simplify the business process for partners, offering flexible monetization options and a quicker return on investment [2] Group 1: Program Features - The revamped partner program includes over 500 transacting partners, facilitating Freshworks' expansion in Asia, Latin America, North America, and Europe [2] - Partners can choose from various sales engagement models, including one-time commissions or ongoing revenue opportunities as authorized resellers or service providers [5] - A new offering for service delivery partners includes training, certifications, and direct engagement with Freshworks' sales teams [5] Group 2: Partner Benefits - Partners benefit from a people-first approach that empowers them to manage the full customer lifecycle with specialized enablement and direct access to Freshworks experts [5] - Premier resellers receive recurring margins on sales, control over billing and renewals, and enhanced customer relationships [5] - Increased regional sales support, marketing development funds, and technical enablement training are provided to partners to ensure their success [5] Group 3: Partner Testimonials - Climb Channel Solutions recognized Freshworks as a leader in the ITSM market, enabling them to deliver innovative solutions for digital transformation [4] - Gorilla Services emphasized the alignment of values with Freshworks, allowing them to deliver results to European customers quickly [4] - Whitlock appreciated the clarity and structure of the program, which supports their go-to-market strategy [4]