Reese's Brand Pranked Fans on April Fool's--Now They're Revealing the Real Treat: PB&J Big Cups

Core Insights - The Hershey Company has launched Reese's PB&J Big Cups, combining the classic flavors of peanut butter and jelly with chocolate, available in both strawberry and grape flavors [1][4][5] - The launch coincided with National PB&J Day and was preceded by a playful April Fool's prank suggesting the company would enter the sandwich business [3][5] - Reese's PB&J Big Cups are available in various pack sizes, including standard, king, and snack size multipacks, for a limited time [5][6] Company Overview - The Hershey Company is a leading snacks company with over 20,000 employees globally, generating more than $11.2 billion in annual revenues [7] - The company's product portfolio includes well-known brands such as Hershey's, Reese's, Kisses, Kit Kat®, and Jolly Rancher, as well as popular salty snacks like SkinnyPop and Dot's Homestyle Pretzels [7] - Hershey has a long-standing commitment to corporate responsibility, focusing on education and community support since its founding [8]