CELH Makes Big Move With Alani Nu: Time to Buy the Stock?

Celsius Holdings, Inc. (CELH) , a growing force in the energy drink market, has completed its acquisition of Alani Nutrition LLC (Alani Nu) for $1.8 billion. The deal includes $150 million in tax assets, bringing the net purchase price to $1.65 billion in cash and stock. This move is meant to expand Celsius’ reach in the fast-growing market for functional, health-conscious beverages.With this acquisition, Celsius is absorbing a brand that has rapidly gained traction, particularly among Gen Z and millennial ...