Core Viewpoint - Molson Coors Beverage Company (TAP) has outperformed the industry and broader market due to its focus on premiumization, innovation, and brand revitalization, resulting in a stock price increase of 10.8% over the past three months compared to the industry's 5.2% growth [1]. Stock Performance - TAP stock closed at 69.18, raising investor interest regarding future growth potential [3]. - The stock is trading above its 50-day and 200-day simple moving averages of 55.42, respectively, indicating a continued uptrend and positive market sentiment [4]. Growth Strategy - The company is committed to growing its market share through premiumization and innovation, focusing on its above-premium portfolio [6][9]. - Core brands like Coors Light and Miller Lite have maintained strong market share gains in the U.S., with Coors Banquet showing impressive growth [10]. - In Canada, Coors Light remains the leading light beer, while the Molson family of brands has seen sustained share growth [10]. - The company is implementing targeted expansion plans in the U.S. and has seen success in the U.K. and EMEA/APAC regions through premiumization efforts [11]. Financial Projections - For 2025, the company expects sales growth in the low single digits, with underlying earnings per share (EPS) rising in the high single digits and operating profit growing in the mid-single digits [13]. - Planned price increases of 1-2% in North America and adjustments in other markets are anticipated to contribute to margin expansion [13]. - The company has retained a significant portion of its share gains and is focused on premiumization across its portfolio [14]. Investment Rationale - Molson Coors' strategic focus on premiumization, strong brand positioning, and expansion into non-alcoholic beverages positions it for sustained growth [16]. - The company is expected to benefit from continued pricing power and operational improvements, making it a compelling investment opportunity [16].
Molson Coors Stock Up 11% in 3 Months: Buy Now or Hold Steady?