接连在杭州拿下两宗优质地块！越秀地产加码布局“好房子”赛道

Core Viewpoint - Yuexiu Property is strategically positioning itself to capitalize on the shift in the real estate market from a focus on speed to a focus on quality, aiming to lead in the "good housing" segment as new regulations are introduced [1][4][7] Group 1: Company Strategy and Performance - In 2024, Yuexiu Property achieved a revenue of approximately 86.4 billion yuan and a contract sales amount of about 114.5 billion yuan, ranking eighth in the industry [2] - The company has successfully launched several projects in major cities, with notable sales performances, such as the Guangzhou Pazhou South TOD project generating a sales volume of 8.6 billion yuan [2] - The company aims to achieve a sales target of 120.5 billion yuan in 2025, reflecting a 5.2% increase from the previous year [4] Group 2: Product Development and Innovation - Yuexiu Property has introduced the "4×4 good product concept," focusing on four key attributes: quality, warmth, intelligence, and growth, to enhance its product offerings [3] - The company emphasizes that "good products" are dynamic and evolve based on deep insights into urban, land, and customer needs [3] Group 3: Financial Health and Investment Strategy - As of the end of 2024, Yuexiu Property maintained a healthy financial status with a debt-to-asset ratio of 68.1% and a net debt ratio of 51.7% [5] - The company successfully issued bonds totaling 2.5 billion yuan domestically and 2.39 billion yuan in offshore markets, with a weighted average borrowing cost of 3.49%, positioning it favorably within the industry [5] - In 2024, Yuexiu Property acquired 24 premium land parcels with a total construction area of approximately 2.71 million square meters, focusing on first-tier and strong second-tier cities [6] Group 4: Market Outlook and Future Plans - The company is committed to a strategy of "investment to promote stability," focusing on eight strategically important cities and enhancing investment management to secure high-quality land [6][7] - With the ongoing transformation in the real estate market, Yuexiu Property is poised to enhance its market competitiveness through improved product and service quality [7]