农业银行信用卡推出十大提振消费措施

Core Viewpoint - The Central Committee of the Communist Party of China and the State Council have issued a "Special Action Plan to Boost Consumption," prompting Agricultural Bank of China (ABC) to launch ten measures to stimulate consumption through credit cards, aiming to enhance the quality of life for the public [1] Group 1: Consumption Promotion Measures - ABC credit cards are expanding support for the "old-for-new" consumption initiative, collaborating with local governments, UnionPay, and online platforms to enhance resource participation [2] - The bank plans to conduct over 1,000 "Automobile Festivals" throughout the year, focusing on large consumer goods like automobiles and promoting green travel through financial support for electric vehicles [2] - ABC is enhancing its home decoration installment services and expanding partnerships in smart home sectors [2] Group 2: Daily Consumption Scene Engagement - ABC is launching various promotional activities targeting daily consumption scenarios, including discounts on scenic tickets, hotel stays, and specialty dining, in collaboration with local governments and major platforms [3] - The bank is innovating with initiatives like "Wednesday JD Agricultural Bank Day" to boost online payment collaborations with leading platforms, leveraging traffic and resource synergies [3] - ABC is expanding its network of quality merchants around its branches to provide offline service discounts, integrating into urban convenience living circles [3] Group 3: Inclusive Financial Services - ABC is developing personalized and diverse financial service solutions, particularly for rural markets, with the launch of an upgraded rural revitalization credit card [4] - The bank is introducing new credit card products tailored for study abroad and business travel, offering various benefits such as overseas cash withdrawal discounts and cross-border transportation cashback [4] - ABC is collaborating with card organizations to create cross-border activity brands, enhancing services for outbound consumption during peak travel seasons [4] Group 4: Technological Innovations in Payment - ABC is leveraging regulatory policy benefits to accelerate the implementation of remote credit card signing trials, creating a centralized and responsive online card issuance model [5] - The bank is expanding customer loyalty programs by introducing point redemption features on platforms like Alipay and JD [5] - ABC is enhancing its acceptance of foreign card transactions at domestic POS merchants, supporting high-level openness in the payment sector [5] Group 5: Future Development Focus - ABC aims to align its development with the public's aspirations for a better life, focusing on government subsidy distribution, merchant scene penetration, and customer consumption needs [5] - The bank is committed to continuously improving the competitiveness of its credit card products and services, providing personalized financial solutions to support consumption expansion and quality upgrades [5]