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Why SoFi Stock Fell 20% in March

Company Overview - SoFi Technologies is an all-digital bank that is gaining popularity among its core target market of students and young professionals, showing rapid growth in membership and revenue [2] - As of the end of 2024, SoFi had 10.1 million members, a 34% year-over-year increase, and 14.7 million products, a 32% year-over-year increase [3] Revenue Segments - The lending segment remains the main revenue source, accounting for over half of total revenue last year, but non-lending segments are growing faster, with financial services revenue up 88% in 2024 [3][4] - Non-lending segments accounted for 49% of total revenue in Q4 2024, up from 40% the previous year [3] Profitability - Contribution profit from the financial services segment increased by 358% year-over-year in Q4, while lending segment contribution profit rose by only 9% [4] - Lending profit was significantly higher at $246 million compared to $115 million from the financial services segment [4] Market Position and Growth Potential - SoFi is capturing a younger demographic, which presents opportunities for long-term growth and maintaining high growth levels [5] - Despite a challenging 2024, SoFi managed to navigate difficulties and ended the year positively, gaining market confidence [6] Investment Considerations - SoFi stock currently trades at a forward one-year P/E ratio of 26, which may present a good entry point for risk-tolerant investors [7]