2 1 Shi Ji Jing Ji Bao Dao·2025-04-03 11:42Core Viewpoint - Lingxi Interactive Entertainment's game "Three Kingdoms: Strategic Edition" has won a first-instance court ruling against Shanghai Huandian Information Technology Co., Ltd. (Bilibili) for unfair competition, with the court ordering Bilibili to pay 1 million RMB in damages for misleading advertising practices [3][4][5]. Group 1: Court Ruling and Implications - The court found that Bilibili's advertising for "Three Kingdoms: Planning the World" in the Baidu Tieba forum created confusion among the public regarding the relationship between the two games, constituting unfair competition [3][4]. - The ruling requires Bilibili to issue a statement to eliminate the misleading effects of their advertisements and to jointly compensate Lingxi Interactive Entertainment [3][5]. - The court dismissed claims from Lingxi regarding commercial defamation and disruption of normal operations, indicating that the advertising did not violate commercial ethics or disrupt market order [4][5]. Group 2: Legal Context and Market Impact - The case is primarily evaluated under the Anti-Unfair Competition Law and copyright law, with the court emphasizing that advertising practices must not mislead consumers about product relationships [5][6]. - Legal experts suggest that the low compensation amounts in such cases may inadvertently encourage companies to engage in borderline advertising practices, as the financial repercussions are minimal compared to potential customer acquisition benefits [6]. - The court acknowledged that while advertising in competitive environments can lead to consumer confusion, it does not inherently constitute unfair competition, highlighting the importance of product quality in winning consumer preference [5][6].