3 things Tesla needs to do to make a comeback

Core Viewpoint - Tesla is facing significant challenges, including a decline in car sales and backlash against CEO Elon Musk, leading to a "full-blown crisis" as described by analysts [1]. Group 1: Sales Performance - Tesla's Q1 deliveries fell 13% year-over-year to 336,700, missing analysts' expectations [1]. - The company has experienced a downward trend in delivery numbers since February 2023, with a peak of 60,325 monthly US sales in that month [2]. - In Q1 2025, Tesla sold only 12,881 units of "other models," which includes the Cybertruck, Model S, and Model X [4]. Group 2: Product Line and Competition - Tesla's aging product lineup is a significant factor in declining deliveries, with no new vehicle launches since the Cybertruck in 2023 [2][3]. - The number of EV models in the US market has increased from around 19 in 2020 to 78, intensifying competition [5]. - BYD, a Chinese competitor, reported 416,000 deliveries in Q1, significantly outpacing Tesla [11]. Group 3: Future Strategies - Analysts suggest Tesla needs to launch more models, particularly an affordable EV, to regain market share [5][6]. - The average new vehicle price in the US is nearing $50,000, making the introduction of a sub-$30,000 vehicle crucial for Tesla [6][7]. - Tesla must focus on advancing technology to improve battery capacity and reduce costs, as competitors are adopting more efficient systems [9][13]. Group 4: Marketing and Brand Perception - Tesla has historically avoided advertising but may need to ramp up marketing efforts due to increasing competition and brand damage [15][16]. - The company's reliance on Elon Musk's social media presence for promotion may not suffice in the current competitive landscape [16]. - Political controversies surrounding Musk have also negatively impacted Tesla's brand and sales [17].