SOUR PATCH KIDS® and J Balvin's Back to the Rayo Tour Partner to Launch an Exclusive Sour Egg Sweepstakes

Group 1 - SOUR PATCH KIDS is collaborating with J Balvin to launch the SOUR PATCH KIDS® Sour Eggs x J Balvin Back to the Rayo Tour Sweepstakes, allowing fans to win various prizes including signed merchandise and candy [1][3] - The sweepstakes runs from April 3rd to April 20th, 2025, with winners announced on April 21st [1] - SOUR PATCH KIDS will have a presence at the Back to the Rayo Tour performance in Houston on April 17th, 2025, providing attendees with the opportunity to try SOUR PATCH KIDS Sour Eggs [4] Group 2 - The SOUR PATCH KIDS Sour Eggs are designed for Easter celebrations, featuring a black raspberry flavor and Easter-themed graphics, available for a suggested retail price of $3.49 for a 7.97 oz bag containing 18 snack-sized packs [5] - Mondelēz International, the parent company of SOUR PATCH KIDS, reported net revenues of approximately$36.4 billion in 2024, highlighting its position as a leader in the snacking industry with a diverse portfolio of brands [8]