The Hershey Company Announces Intent to Acquire LesserEvil

Core Viewpoint - The Hershey Company has announced a definitive agreement to acquire LesserEvil, a brand known for organic snacks, which will enhance Hershey's snacking portfolio and expand its market reach [1][2]. Company Strategy - The acquisition of LesserEvil is aimed at creating a multi-category, better-for-you snacks platform, allowing Hershey to reach new consumers and eating occasions [2]. - Hershey's President and CEO, Michele Buck, emphasized that LesserEvil complements existing brands and adds manufacturing capabilities to meet growing consumer demand [2]. Brand and Market Position - LesserEvil is recognized for its innovative approach to snacks, focusing on bold flavors and organic ingredients, which aligns with current consumer trends towards healthier options [2][3]. - The leadership team of LesserEvil will remain in place to drive growth and innovation within the company post-acquisition [2]. Cultural Alignment - The CEO of LesserEvil highlighted the cultural fit between the two companies, noting a shared commitment to responsible business practices and long-term vision [3]. - Hershey's legacy and commitment to excellence provide a supportive environment for LesserEvil to continue its growth and impact [3]. Financial Overview - The Hershey Company generates over $11.2 billion in annual revenues and operates in approximately 70 countries, showcasing its significant market presence [6].