IBM(IBM) Prnewswire·2025-04-04 04:00Core Insights - IBM and the Masters Tournament are enhancing the digital fan experience through AI-powered features in the Masters app and on Masters.com, continuing a 30-year collaboration [1][5] Group 1: Digital Features and Innovations - The IBM Hole Insights 2.0 returns, providing strategic shot analysis using watsonx technologies, including the Granite LLM, to deliver data-driven insights for every shot at Augusta National [2] - The revamped Masters app on Apple Vision Pro offers immersive 3D visuals, video on demand, and features like Hole Insights 2.0 and AI Narration [3][4] - Enhanced Hole Insights will provide detailed analysis of historic, in-tournament, and projected play for each hole, including data on difficulty and scoring trends [8][9] Group 2: Historical Context and Partnerships - IBM has partnered with the Masters for nearly 30 years, creating digital experiences such as Masters.com, AI Highlights, and the Masters app, showcasing the potential of data-driven insights [5][6] - IBM's collaborations extend to other iconic sporting organizations, leveraging AI and hybrid cloud solutions to support data-driven decision-making across various industries [6] Group 3: Upcoming Event - The 89th Masters Tournament is scheduled from April 10-13, 2025, at Augusta National Golf Club, with IBM's watsonx technologies featured prominently [7]