OTT Business Messaging Markets Report 2024-2029: Infobip, Gupshup, and Twilio Revealed as Market Leaders

Core Insights - The OTT Business Messaging Market report provides comprehensive analysis and actionable insights for stakeholders in the OTT business messaging sector, focusing on its role in omnichannel communications strategies [1][6] - The report highlights recent developments, including WhatsApp's pricing updates and the impact of RCS business messaging on the OTT market [2][9] Market Overview - The research suite covers various OTT messaging channels such as WhatsApp, WeChat, Messenger, LINE, Telegram, Viber, KakaoTalk, and Zalo, providing a broad perspective on the market [1] - The suite includes a detailed assessment of market dynamics, trends, and opportunities, particularly focusing on WhatsApp's pricing model changes and the rise of AI chatbots [9] Strategic Recommendations - The report offers strategic recommendations for OTT business messaging vendors to capitalize on features like broadcast messages, click-to-chat ads, and conversational commerce [2][3] - It emphasizes the importance of developing and monetizing conversational AI, location-based messaging, and customer data platforms [3][9] Market Forecasts - The suite provides five-year forecasts for the global OTT business messaging market, detailing metrics such as monthly active users, total messages sent, and revenue generated from OTT business messaging [9][13] - Market verticals analyzed include advertising, banking, content payment, healthcare, retail, and ticketing, allowing for targeted insights [13] Competitor Analysis - The Competitor Leaderboard evaluates 20 leading OTT business messaging vendors, categorizing them as established leaders, challengers, or disruptors based on their market capabilities [5][11] - The leaderboard includes detailed analysis of each vendor's market positioning, advantages, and future development plans [11][12]