KIT KAT® Brand is Here to Protect Your Break in New Ad Campaign

Group 1 - The core message of the campaign is to emphasize the importance of taking breaks in a busy world, with KIT KAT® positioning itself as a brand that facilitates these moments of pause [1][2][3] - The Break Brothers are introduced as characters that symbolize the brand's commitment to helping consumers enjoy distraction-free breaks, reinforcing the idea of a "real, crispy, creamy break" [2][3] - The campaign will debut during the NCAA Men's Championship Game on April 7, highlighting the brand's strategy to reach a wide audience through a major sporting event [4][5] Group 2 - The Hershey Company is a leading snacks company with over $11.2 billion in annual revenues, operating in approximately 70 countries and employing more than 20,000 people [6] - The company's portfolio includes well-known brands such as Hershey's, Reese's, Kisses, and Kit Kat®, as well as popular salty snacks like SkinnyPop and Dot's Homestyle Pretzels [6] - Hershey has a long-standing commitment to social responsibility, focusing on education and community support, which has been part of its mission for over 130 years [7]