标签新规之下：果汁“零添加”退热，“0糖”赛道迎机遇

Core Viewpoint - The newly revised National Food Safety Standard prohibits the use of terms like "no additives" and "zero additives" on pre-packaged food labels, which will require beverage brands to modify their packaging within a two-year transition period [1][19]. Group 1: Regulatory Changes - The revised GB 7718-2025 standard disallows the emphasis on terms such as "no additives" or "zero additives" in food labeling [1][19]. - Beverage brands currently using these terms, such as "0 added color" and "0 added preservatives," will need to change their packaging to comply with the new regulations [1][19]. Group 2: Market Impact - The juice segment has been particularly affected, with many products, including those from Dazhong Supermarket and Mickey brand, prominently displaying "0 added preservatives" [4][12]. - Companies like Jiaozao City Mickey Food and Beverage Co. have products labeled with "0 added preservatives," which will need to be revised under the new standard [8][12]. Group 3: Industry Response - Beverage companies are already taking steps to comply with the new regulations, with some indicating they are researching the relevant guidelines and planning packaging changes during the two-year transition [13][19]. - Industry experts believe that the prohibition of misleading terms will encourage producers to focus on improving product quality through innovation rather than relying on label claims [19][21]. Group 4: Nutritional Claims - The new regulations do not affect the labeling of "0 sugar," "0 fat," and similar nutritional claims, which are governed by different standards [20][22]. - The distinction between "0 sugar" and "0 added sugar" is emphasized, as the latter does not imply the absence of other types of sugars [20][21]. Group 5: Future Trends - The beverage industry is expected to continue focusing on health-oriented products, with an increasing number of companies integrating health concepts into product development [23].