Why Nike Stock Plummeted 15% Earlier This Week -- but Is Now Rebounding

Core Viewpoint - Nike's shares experienced significant volatility due to new tariffs imposed by the U.S. on key manufacturing countries, but have shown some recovery as of Friday [1][2]. Group 1: Stock Performance - Nike's stock dropped 15% earlier in the week but has recovered slightly, now down 9% for the week [1]. - The initial decline was triggered by tariffs of 46%, 32%, and 34% on Vietnam, Indonesia, and China, which are responsible for 95% of Nike's footwear production [2]. Group 2: Tariff Impact - The tariffs are expected to negatively impact Nike's earnings, with an estimated damage of $1.69 to earnings per share according to Stifel analyst Jim Duffy [2]. - Vietnam, which accounts for 50% of Nike's footwear and 28% of its apparel, is seeking to negotiate a reduction of its tariffs to 0%, which could alleviate some concerns for investors [3]. Group 3: Market Sentiment and Valuation - The stock is currently trading at its lowest price-to-sales ratio since 2009, indicating potential value for risk-tolerant investors [4]. - Nike remains a dominant brand in the footwear and apparel market, particularly among Gen Z consumers, which may attract interest from investors despite current volatility [4].