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Applovin can offer TikTok 'much stronger bid than others,' CEO says
APPApplovin(APP) CNBC·2025-04-04 19:14

Core Insights - AppLovin's CEO Adam Foroughi emphasized that their bid to acquire TikTok is significantly stronger than other offers, positioning it as a strategic partnership rather than a simple acquisition [1][2] Group 1: Acquisition Proposal - AppLovin is proposing a merger that would allow TikTok's Chinese owners to continue running the app while utilizing AppLovin's AI-driven advertising model to enhance business growth and access U.S. public markets [2] - Foroughi highlighted the potential for revenue growth by combining AppLovin's algorithm with TikTok's audience, suggesting that the return on advertising spend could be exceptionally high [2] Group 2: Regulatory Context - The U.S. government, under President Trump, has extended the deadline for TikTok's parent company ByteDance to sell its U.S. subsidiary, now set for June, which provides AppLovin additional time to finalize its bid [3] - The deal structure proposed by other interested parties may allow for a 50% ownership stake for a U.S. buyer rather than a full acquisition, indicating a competitive landscape for TikTok's sale [5] Group 3: Competitive Landscape - AppLovin faces competition from various U.S. entities, including Amazon, Oracle, and private equity firms, all of which are interested in acquiring TikTok [5] - The Chinese government will need to approve any deal, and AppLovin's interest in acquiring TikTok is still in preliminary stages according to an SEC filing [5]