锐评丨退货不退资格？别让售后拖了“国补”后腿

Core Viewpoint - The "National Subsidy" policy aims to benefit consumers, but issues in the return and after-sales processes are undermining its positive impact [1][2][3] Group 1: Issues with "National Subsidy" Returns - Consumers have reported that their "National Subsidy" qualifications are not returned after product returns, leading to complaints about after-sales service [1] - Problems include platforms replacing the expected 20% government subsidy with small discount coupons and complications arising from the use of virtual currency during refunds [1][2] - The China Consumers Association has highlighted that issues related to "National Subsidy" after-sales processes have become a major complaint area, indicating a need for regulation [1] Group 2: Impact on Consumer Behavior - The inability to return "National Subsidy" qualifications can discourage consumers from making purchases, contradicting the policy's intent to stimulate consumption [2] - Consumers are more likely to replace appliances and home decor due to the "National Subsidy," but after-sales issues create a negative perception [2] - Trust and support from consumers are essential for businesses and platforms, and any manipulation of the subsidy undermines this relationship [2] Group 3: Recommendations for Improvement - Regions like Hunan and Shanghai have established clear guidelines for returning subsidy qualifications, which could serve as a model for other areas [3] - There is a call for automatic restoration of subsidy qualifications for transactions that are not completed, as well as clearer regulations regarding price protection for subsidized products [3] - The effectiveness of the "National Subsidy" policy in benefiting consumers and stimulating consumption depends on fair and transparent after-sales rules [3]