消费市场“春意浓”：零售业景气指数上升，消费活力稳步提升

Group 1 - The retail industry in China shows signs of improvement with a retail prosperity index of 50.5% in April, up 0.3 percentage points month-on-month [1] - The increase in the retail index is driven by seasonal promotions and trade-in activities, indicating a steady rise in consumer vitality [1] - The first quarter of this year saw a significant acceleration in China's consumer market, aided by effective consumption policies and the effects of the Spring Festival holiday [1] Group 2 - Offline consumption has rapidly rebounded, with a year-on-year growth of 14.2% in the offline consumption heat index for the first quarter, an increase of 9.1 percentage points from the previous quarter [3] - In March, offline consumption grew by 20.0% year-on-year, indicating a continuous upward trend [3] - Growth rates for different city tiers in March were 19.6% for first-tier cities, 11.4% for second-tier cities, and 20.2% for third-tier and below [3] Group 3 - The small commodity market's operational heat index increased by 16.3% year-on-year in the first quarter, with March showing a 21.6% increase, reflecting strong demand for daily necessities [5] - The life service consumption heat index rose by 18.3% year-on-year in the first quarter, with a 14.5% increase in March, indicating a recovery in life service consumption [5] - The leisure and catering industries experienced significant growth, with year-on-year increases of 67.6% and 14.5%, respectively [5] Group 4 - The Qingming Festival saw a surge in travel enthusiasm, with internet search heat for related keywords increasing over fourfold recently [7] - Diverse consumption scenarios such as flower viewing, suburban travel, and cultural experience tours are further releasing consumer potential, contributing to the ongoing recovery of the domestic market [7]