Bei Jing Shang Bao·2025-04-06 11:43Core Insights - The domestic "new car manufacturing" sector is undergoing a reshuffle, with sales dynamics changing significantly in March 2025, as new players vie for market share [1][3] - Li Auto's sales have been surpassed by Leap Motor, which achieved a monthly sales record of 37,000 units, while AITO's sales have dropped over 40% year-on-year, pushing it out of the top tier [1][3] Sales Performance - AITO's sales have seen a significant decline, with Q1 2025 sales dropping by 46.31% year-on-year, and March sales falling by 45.19% to approximately 13,700 units [3][5] - The M9 model, which is a key product for AITO, has also experienced a drop in sales, with January and February 2025 sales at 12,500 and 5,242 units respectively, compared to over 16,000 units in late 2024 [5][6] Competitive Landscape - The high-end SUV market is becoming increasingly competitive, with AITO facing challenges from rivals like Li Auto's L9 and NIO's ES8, as well as new entrants [6][7] - The trend of "intelligent driving" and price wars is reshaping the domestic electric vehicle market, with AITO's unique selling proposition of "Huawei Intelligent Driving" losing its exclusivity as competitors adopt similar technologies [7][8] Market Trends - The market is shifting towards more affordable electric vehicles, with predictions indicating that models priced between 150,000 and 250,000 yuan will capture about 60% of the market share by 2030 [6][9] - The competitive landscape is evolving, with companies like BYD and Xpeng also entering the lower price segments, intensifying competition for AITO [8][9]