从“能消费”到“敢消费”！看坦洲镇如何打通消费提振“最后一公里”

Core Viewpoint - The Tan Zhou Town Government Service Center aims to deeply integrate convenience and benefits for enterprises into the national consumption promotion policy system, focusing on three dimensions: solidifying the foundation of livelihood security, enhancing the quality of life services, and optimizing the market environment for entities, thereby addressing concerns that restrict consumption and effectively transforming policy dividends into endogenous momentum for the consumption market [1]. Group 1: Livelihood Security - "Employment Protection" for steady income: Establishing an "online intelligent matching + offline precise guidance" employment service system, providing 14 services including rapid unemployment insurance claims and one-stop entrepreneurial support, thereby solidifying the income base for residents and injecting fresh vitality into consumption capacity [3]. - "Sunshine Subsidies" to reduce burdens: Integrating 37 types of livelihood subsidies such as maternity allowances, pension supplements, and funeral expenses into a "one-window" service, directly releasing household consumption potential and encouraging residents to consume [3]. Group 2: Quality Consumption - "Elderly and Child" supply enhancement: Setting up elderly-friendly service areas and launching "Worry-Free Silver Hair" health consumption guidance, along with innovative "Newborn Gift Packs" integrated services, serving over 400 families with infants annually, accurately addressing new demands in maternal and infant consumption [4]. - "Cultural and Tourism Integration" to create scenarios: Establishing service consultation points for the cultural and tourism industry, providing "joint license handling" services for new business formats such as homestays and specialty dining, and assisting in creating night economy demonstration streets and boutique rural tourism routes as new consumption landmarks [4]. - "Smart Business Circles" to promote integration: Deploying intelligent government service terminal devices in core business circles, achieving "one-stop" handling of 845 high-frequency matters such as document printing, public service inquiries, and utility payments, effectively promoting the integration of commerce, tourism, and consumption [4]. Group 3: Market Vitality - "Accelerated Business Setup": Creating a "1+N joint license handling" model, enabling the full process of business setup in sectors like beauty and retail to be completed in 4 hours, continuously expanding the supply side of consumption [5]. - "Project Approval" efficiency enhancement: Establishing a "simplified approval" channel for commercial complexes and cultural tourism projects, reducing approval times by 60% [6]. - "Comprehensive Enterprise Services": Forming a team to assist businesses in the catering, accommodation, and cultural entertainment sectors, providing a combination of "policy + licenses + technology" services, promoting digital transformation and innovation in traditional service industries to complete consumption upgrade modifications [7]. Group 4: Service Upgrades - "Cloud Government" to break barriers: Innovating a "cross-border video handling" model, serving over 70 items for residents of the Guangdong-Hong Kong-Macao Greater Bay Area, benefiting the consumption group in the region [7]. - "Demand Response" to improve the environment: Establishing a "prompt handling" mechanism for enterprise complaints, with a response time of 1 hour, connection within 1 day, and resolution within 5 working days [7]. Future Outlook - The Tan Zhou Town Government Service Center will continue to deepen government service reforms, providing more efficient and considerate services to support the vigorous development of the consumption market, ensuring that the "soft environment" of government services truly becomes a "hard support" for boosting consumption [8].