中兴商业：多管齐下打造区域龙头零售企业

Core Viewpoint - Zhongxing Commercial reported a total merchandise sales of 3.088 billion yuan for 2024, indicating continuous improvement in operational vitality and resilience [1] Group 1: Business Performance - The company achieved steady profit growth in 2024, excluding the impact of increased employee stock plan expenses [1] - Total assets and net assets both increased year-on-year, indicating asset preservation and appreciation [1] - The company aims for a 6.5% year-on-year growth in merchandise sales for 2025 [2] Group 2: Marketing Strategy - The "Three Attracts and Three Comes" marketing strategy focuses on attracting young people, families, and consumers from the Liaoning Central South urban agglomeration [2] - The company plans to accelerate transformation and upgrade by launching initiatives that align with current consumer market characteristics [2] - The company is enhancing online sales to drive a dual-channel approach, improving operational advantages in the beauty category and increasing member engagement [2][3] Group 3: Innovation and Development - The company emphasizes continuous exploration of new business avenues while maintaining its advantages, integrating resources, and innovating in management and services [3] - Zhongxing Commercial is expanding its category performance and discovering new brands with growth potential [3] - The company is hosting various signature events, such as the 29th Zhongxing Shoe and Bag Festival, to enhance customer experience and drive sales [4][5] Group 4: Operational Model - The company is committed to optimizing brand structure and increasing the frequency of unique events to attract a younger demographic [5] - It aims to leverage the management and financial advantages of its controlling shareholder, Liaoning Fangda Group, to drive innovation and operational efficiency [5] - The company is focused on digital transformation to improve operational efficiency and overall business performance [5]