浦发银行信用卡中心调整到期续卡策略

Core Points - Shanghai Pudong Development Bank (SPDB) is launching a digital card product to enhance financial services and user experience, which is a virtual credit card that can be used upon activation without a physical card [1] - Starting from May 1, 2025, SPDB will implement a differentiated renewal strategy for credit cards, where the type of renewal card issued will depend on the customer's transaction history over the past 12 months [1][2] - Customers aged 65 and above will generally receive a physical card to improve their card usage experience [1] Summary by Categories - Digital Card Launch - SPDB is introducing a digital card product aimed at providing better financial services and user experience [1] - Renewal Strategy - Customers with no transactions or only online transactions in the past 12 months will receive a digital card upon renewal [1] - Customers with non-online transactions in the past 12 months will receive a physical card [1] - Special Cases - Certain special card products, such as cross-border payment cards and high-end cards, will not be subject to the new renewal rules and will always receive a physical card [2] - Customers can request a physical card through the "Pudong Happy Run" app if needed [2]