日赚3.28亿，拟派现超346亿！贵州茅台年报披露，出海战略成效斐然

Core Insights - Guizhou Moutai achieved a total revenue of 174.14 billion yuan in 2023, marking a year-on-year growth of 15.66%, with net profit reaching 86.23 billion yuan, also up by 15.38% [1] - The company successfully met its revenue growth target of 15% for 2023 and aims to maintain a similar growth rate for 2024, demonstrating its strong resilience in the market [1] Financial Performance - Operating cash flow increased significantly by 38.85% year-on-year, reaching 92.46 billion yuan, indicating enhanced core business capabilities [2] - The cash dividend for 2024 totaled 34.67 billion yuan, with a payout ratio of 75%, reinforcing investor confidence in the company's long-term return mechanisms [2] Product Growth - The Moutai sauce-flavored liquor series generated revenue of 24.68 billion yuan, a growth of 19.65%, contributing 14.47% to total revenue [3] - Moutai 1935 and Moutai Prince liquor have shown substantial growth, with Moutai 1935's cumulative revenue surpassing 20 billion yuan in three years and a single-year growth rate exceeding 30% [3] International Expansion - Moutai's overseas revenue reached 5.19 billion yuan, a year-on-year increase of 19.27%, marking a significant milestone in its internationalization efforts [4] - The company opened 12 new overseas experience stores in key cities like Paris and New York, enhancing its global distribution network [5] Market Strategy - Moutai established a European warehouse in Hamburg to improve logistics efficiency, reducing delivery times to three days [5] - The company is actively promoting its products through cultural events and partnerships, such as the "Oriental Sauce Aroma Night" in Bordeaux, attracting over 500 European distributors [6] Industry Context - The Chinese liquor industry is undergoing a significant adjustment phase, with a shift from business-driven consumption to broader consumer engagement [7] - Moutai is adapting its product matrix and focusing on new channels and international markets to ensure resilient growth amid changing market dynamics [7]