2025版中国妇女保健品行业政策分析、发展环境及未来趋势预测报告

Core Insights - The report titled "2025-2031 China Women's Health Products Industry Market Panorama Survey and Investment Potential Research Report" has been a bestseller for two consecutive years since its publication in 2024, serving as a valuable reference for companies to understand and explore the market and formulate strategic directions [1] - The report analyzes the future market trends of the women's health products industry from a macroeconomic and industrial development perspective, identifying the industry's growth potential and forecasting its future prospects [1] Industry Overview - The women's health products industry in China is segmented into eight categories: nutritional supplements (30.5%), beauty and skincare products (22.2%), weight loss products (21.2%), fatigue relief products (7.6%), sleep improvement products (7.5%), immune enhancement products (5.0%), blood sugar reduction products (3.8%), and blood lipid reduction products (2.2%) [3] - The market size of the women's health products industry in China is projected to reach 268.28 billion yuan in 2024, driven by increasing health awareness among women and rising disposable incomes [3] Supply Chain Dynamics - The upstream of the women's health products industry includes suppliers of raw materials such as traditional Chinese medicine, biological agents, plant extracts, and protein powders, with raw material costs being a significant factor affecting production costs and profit margins [6] - The downstream includes various sales channels such as pharmacies, supermarkets, specialty health stores, and e-commerce platforms, with female consumers being the primary target audience [6] Competitive Landscape - The industry features numerous participants, including domestic companies like Tongrentang, Dong'e Ejiao, and international brands like Centrum and Amway, with each company catering to different consumer needs and preferences [9] - Tongrentang leverages its rich product line and nutritional research capabilities to meet the diverse needs of women across different age groups and physiological stages [9] Future Outlook - The report provides a comprehensive analysis of the women's health products industry's development trends, competitive landscape, and strategic recommendations for companies looking to invest in this growing market [1][15] - The data in the report is sourced from authoritative institutions, industry associations, and in-depth research, ensuring accuracy and reliability for stakeholders [15][16]