INSIGHT(300781) 证券时报网·2025-04-07 14:56Core Insights - The company reported a revenue of 883 million yuan for 2024, marking a year-on-year increase of 64.68%, while the net profit attributable to the parent company was -45 million yuan due to a goodwill impairment provision of 78 million yuan [1] - The company is focusing on enhancing its core brand marketing while aggressively developing performance marketing and building a comprehensive AI-driven marketing service system [1] Group 1: Brand Marketing and Strategic Consulting - The company has received recognition from leading enterprises in various sectors, achieving a gross margin of over 46% in brand management for 2024, positioning it among the top in the marketing services industry [2] - The company has been providing comprehensive marketing services for several domestic new energy smart car manufacturers and has maintained long-term relationships with major automotive groups [2][3] Group 2: Performance Marketing Growth - The performance marketing business saw a significant revenue increase of 358% year-on-year, demonstrating effective business layout [4] - The company is expanding its performance marketing efforts across major media platforms and exploring differentiated marketing advantages in vertical industries [4][5] Group 3: AI Technology and Innovations - The company has made breakthroughs in AIGC technology, providing AI-generated content services to major clients and launching multiple AI functionalities [7][8] - The "SOCceR" strategy function AI agent is set to launch in early 2025, enhancing marketing planning capabilities [8] Group 4: Content Ecosystem Development - The company has successfully produced several micro-dramas for various brand clients, integrating product highlights with engaging storylines [9] - Future plans include leveraging marketing creativity and AIGC technology to build a quality content ecosystem [9] Group 5: Major Asset Restructuring - The company is progressing with a major asset restructuring plan to acquire 80% of a well-known public relations service provider, which will enhance its marketing chain and strengthen its public relations capabilities [10] - This acquisition aims to improve the company's operational strength in brand management and digital integrated marketing [10]