IBM watsonx AI to Boost Fan Experience in 2025 Masters Tournament

International Business Machines Corporation (IBM) recently announced that it is collaborating with Masters tournament to launch a wide range of AI-native features to deliver an immersive digital experience for golf fans. The new features will be available on Masters App and Masters.com ahead of the 89th Master’s tournament at Augusta National Golf Club. Since the introduction of Masters.com in 1996, IBM solutions have been the cornerstone of delivering world-class digital experiences to golf viewers worldwi ...