Core Insights - Captain Morgan has launched a new product, the Sweet vs. Heat Variety Pack, which combines sweet and spicy flavors in a convenient ready-to-drink format, catering to consumer preferences for bold flavors [1][2] - The new variety pack features a 5% ABV and is available in a 12-count pack of 12 oz cans at a suggested retail price of $18.99, targeting the warmer weather market [1] - The original Captain Morgan Sliced Variety Pack was well-received, indicating a strong consumer demand for flavorful and convenient beverage options [2] Product Details - The Sweet vs. Heat Variety Pack includes flavors that appeal to both sweet and spicy preferences, enhancing the overall drinking experience [1] - The product is positioned for various social occasions, such as backyard gatherings and outings, emphasizing its versatility [3][4] Brand and Company Background - Captain Morgan is recognized as the number one selling spiced rum in the U.S., with a diverse portfolio that includes various rum flavors and styles [5] - Diageo, the parent company of Captain Morgan, is a global leader in beverage alcohol, with a wide range of well-known brands across different categories [6][7]
Captain Morgan Sliced is Turning Up the Heat: NEW Sweet vs. Heat Variety Pack is Serving up Bold Flavors with the Crack of a Can