2024年中国外贸B2B SaaS行业研究报告-艾瑞咨询

Group 1: Overview of Foreign Trade B2B SaaS Industry - The report provides a comprehensive market insight into the foreign trade B2B SaaS industry, covering the development environment of foreign trade enterprises, SaaS market characteristics, competitive landscape, and development trends [1] - In 2023, the growth rate of foreign trade exports slowed down, with a slight recovery expected in 2024. The export of machinery and equipment remains stable, with B2B business accounting for 58% of the overall foreign trade market exports and approximately 70% in the cross-border e-commerce market [1][22] - The domestic market has formed multiple industrial clusters, enhancing foreign trade competitiveness, while export destinations are gradually shifting from Europe and the United States to Southeast Asia and emerging markets [1][25] Group 2: Characteristics of Foreign Trade SaaS Market - Foreign trade B2B SaaS can be categorized into four types based on business processes: business growth, operational management, cross-border payment, and compliance, with product functions increasingly integrated towards a unified foreign trade operation [3] - The market size of foreign trade B2B SaaS is projected to reach approximately 7.8 billion yuan in 2024, with expected modest growth in the next 2-3 years driven by AI and cross-border payment sectors [3][4] Group 3: Competitive Landscape of Foreign Trade SaaS - Foreign trade SaaS vendors are classified into platform-type, tool-type, and resource-type, with platform-type vendors being concentrated at the top, while resource-type vendors compete based on ecological barriers [4] - In the tools category, business growth and compliance segments are concentrated at the top, while website building and ERP solutions are relatively fragmented. Companies like Xiaoman OKKI lead the first tier due to mature products and support from Alibaba's ecosystem [4] Group 4: Development Trends of Foreign Trade SaaS - The competitive domestic environment is prompting SaaS vendors to expand overseas, with mid-tier and smaller vendors focusing on emerging markets like Southeast Asia, while top vendors target medium to large clients in Europe and the U.S. [5] - AI applications are transitioning from automation to enhanced decision-making across various scenarios, with a focus on customer relationship management, enterprise risk monitoring, and compliance in foreign trade environments [5][42]