Core Insights - The core viewpoint of the articles is that Zhou Hei Ya is entering the compound seasoning market through a strategic partnership with Sichuan Shentang Industrial Group, aiming to create new growth engines amid a slowdown in the mature stage of the marinated food industry [1][2]. Company Developments - Zhou Hei Ya has signed a strategic cooperation agreement with Sichuan Shentang Industrial Group to establish a joint venture named Sichuan Zhou Hei Ya Food Technology Co., Ltd. This venture will focus on developing the "Gaga Xiang" series of compound seasonings and convenient fast food products [1]. - The company plans to launch at least 10 new products in the "Gaga Xiang" series this year, targeting not only its existing 3,000+ stores but also supermarkets, e-commerce platforms, and international markets [1][2]. Market Context - The small lobster industry has spurred the development of related products, including seasoning and feed processing, with the annual output value of lobster cooking seasonings in Hubei exceeding 1.8 billion yuan [3]. - The small lobster seasoning market is characterized by significant seasonal fluctuations, with rapid growth expected from April to July due to the lobster harvest [3]. Competitive Landscape - Zhou Hei Ya's entry into the compound seasoning market faces challenges from established competitors, as many brands are already capitalizing on the small lobster seasoning trend [3]. - Other companies in the industry, such as Ziyan Food and Juewei Food, are also exploring beverage collaborations that complement marinated food products, indicating a broader trend of diversification within the sector [4].
周黑鸭正式涉足复调与方便速食，凭“即食”与“烹饪”双场景再探“卤味+”