Stagwell (STGW) Prnewswire·2025-04-09 13:01Core Insights - Stagwell has launched registration for SPORT BEACH 2025, expanding its lineup of athletes and brand partners for the event at the Cannes Lions International Festival of Creativity [1][2] Athlete and Media Partners - Notable new additions include Erin Andrews, Sir Mo Farah, Chris Paul, Alex Rodriguez, and George Russell, who will participate in featured programming [2][3] - Erin Andrews is recognized for her work with FOX Sports and her women's apparel line, WEAR by Erin Andrews [3] - Sir Mo Farah is a celebrated athlete with multiple Olympic gold medals and is promoting physical activity among youth [3] - Chris Paul is a 12-time NBA All-Star and philanthropist, also involved in various business ventures [3] - Alex Rodriguez is the CEO of A-Rod Corp and a minority owner of the Minnesota Timberwolves, known for his investment activities [3] - George Russell is a Formula 1 driver advocating for safety and mental health awareness in the sport [4] Program Host - Ben Lyons has been announced as the program host for SPORT BEACH 2025, recognized for his work in sports and media [5] Brand Partners - Business Insider and Diageo are returning partners, with Diageo serving the official cocktail, "Don Julio Paloma," at the event [6] - La Fête Wine Company is noted for its rapid growth in the luxury Rosé market and commitment to social causes [6] - LG Ad Solutions and Movember are among the new partners, focusing on advertising and men's health initiatives respectively [7] - Nielsen and Official AI are also involved, providing audience measurement and AI-powered content creation solutions [7] Previous Partners - Previous partners include notable brands such as Ad Results Media, The Athletic, and NBCUniversal, indicating a strong network of industry players [8] Additional Information - For a complete list of participants and details about the event, interested parties can visit sportbeach.com [9]