Choice Hotels(US:CHH) Prnewswire·2025-04-09 13:00Core Insights - MasteryX serves as a launchpad for the future of hospitality technology, focusing on upskilling engineers in AI and emerging technologies to maintain innovation leadership [1] - The event includes interactive challenges and Hack-a-Thon competitions aimed at developing new software products to enhance hotel operations and guest experiences [1] - A successful project from last year's Mastery significantly improved hotel occupancy by automating rate creation, resulting in nearly 450,000 room nights booked and over $31 million in sales [2] Innovation History - Choice Hotels has a long-standing legacy of innovation, being the first to introduce various technologies such as real-time hotel websites, mobile apps, and cloud-based systems [3][7] - The company has consistently focused on leveraging technology to enhance competitive advantage and improve operational efficiency for hotel owners [3] Community Engagement - MasteryX also includes a service event where participants create care kits for patients at Phoenix Children's Hospital, highlighting the company's commitment to community involvement [4] Company Overview - Choice Hotels International, Inc. is one of the largest lodging franchisors globally, with over 7,500 hotels and more than 650,000 rooms across 46 countries [5] - The company offers a diverse portfolio of 22 brands catering to various traveler needs, enhancing value for franchise owners and shareholders [5]