萃华楼餐饮集团负责人王培欣：建议外卖平台设立老字号专区

Group 1 - The meeting held in Beijing focused on promoting the high-quality development of private catering enterprises in the capital, with participation from around 50 representatives from medium and large private companies and government officials [1] - Traditional brands are encouraged to actively respond to current consumer segmentation and public demand, with examples like Cuihua Lou opening community service stores and affordable roast duck shops, implementing a low-profit business model [4] - The group is embracing digital transformation by adopting an "Internet+" business model, entering platforms like Meituan, Douyin, and Dazhong Dianping, and utilizing a new retail model that integrates e-commerce with physical stores and live streaming [4] Group 2 - There is a call for increased support from various departments for the cultivation of intangible cultural heritage (ICH) technical talents, addressing the challenges faced by ICH inheritors [4] - Recommendations include lowering the entry barriers and fees for traditional brands on delivery platforms, establishing dedicated zones for these brands, and providing targeted promotion and marketing strategies to enhance brand influence in the delivery market [4]