北京市紫光园餐饮有限责任公司第四代传承人艾佳：老字号转型要讲好“北京故事”

Group 1 - A seminar was held in Beijing to discuss the high-quality development of private catering enterprises, attended by around 50 representatives from major private companies and government officials [1] - The seminar focused on exploring development paths for the private catering industry in the capital [1] Group 2 - Ai Jia, a fourth-generation inheritor of Beijing Ziguangyuan Catering Co., shared insights on the future of the catering industry, emphasizing the need to embrace policy opportunities and accelerate transformation for high-quality development [5] - Ziguangyuan has integrated traditional culture into its dining experience by collaborating with the Palace Museum to launch "Guochao Yogurt," significantly boosting sales at tourist locations [5] - The company plans to deepen cooperation with other cultural sites like the Great Wall and Summer Palace to create a "catering + cultural tourism" model [5] Group 3 - By March 2025, Ziguangyuan aims to have 210 direct-operated stores across Beijing, serving over 10 million customers annually, with plans to open 40 new stores in 2024 [6] - The company is also expanding its market presence into Tianjin and Hebei, with plans to open its first store in Shijiazhuang and establish yogurt stations in Tianjin [6] - Ziguangyuan is exploring opportunities in high-traffic locations such as high-speed rail stations and airports [7]