Core Viewpoint - Miniso, a retail company originating from Guangzhou, is experiencing rapid growth, with significant increases in revenue and profit in 2024, driven by a diverse product range and strong IP partnerships [1][4]. Group 1: Financial Performance - In 2024, Miniso achieved a revenue of 16.99 billion yuan, a year-on-year increase of 22.8%, and a net profit attributable to shareholders of 2.62 billion yuan, up 16.2% [1]. - The adjusted net profit for the same year was 2.72 billion yuan, reflecting a 15.4% increase, with a comprehensive gross margin of 44.9%, up 3.7 percentage points year-on-year [1]. Group 2: Product and Supply Chain - Miniso operates over 10,000 core SKUs and has access to more than 150 top global IP resources, including brands like Black Myth, Disney, and Sanrio, with global IP product sales exceeding 10 billion yuan [1]. - The company relies heavily on a robust supply chain, with over 80% of its suppliers located in China, and more than 50% in the Pearl River Delta region [3]. Group 3: Market Strategy and Expansion - Miniso's strategy includes a focus on IP economy and rapid market expansion, with a goal of opening 10,000 stores globally by 2022, of which over 3,000 are already in overseas markets [4][5]. - The overseas business has shown strong growth, with revenue from international operations accounting for 39.4% of total income, an increase of 5 percentage points from 2023 [5]. Group 4: Challenges and Future Outlook - Despite the overall growth, the average store efficiency in China has declined, with same-store GMV growth rates showing a downward trend [4]. - The company is also exploring the potential of its subsidiary TOP TOY in international markets, with plans for a separate listing and competition with brands like Pop Mart [5][6].
名创优品深耕全球化：八成以上供应链在中国