更多首店首秀首展即将落地！成都推动首发经济发展三年行动计划公布→

Core Viewpoint - The Chengdu Municipal Bureau of Commerce has issued the "Chengdu Three-Year Action Plan for Promoting the Launch Economy (2025-2027)", focusing on international and brand owner brands to boost consumption through various initiatives aimed at establishing a robust launch economy by 2027 [1][3]. Group 1: Action Plan Overview - The action plan aims to establish 6,500 various first stores, host over 1,000 launch events, create 100 launch economy landmark carriers, and cultivate 500 new consumer brands by the end of 2027 [1]. - The plan emphasizes the importance of "first store economy" as a reflection of urban commercial vitality and consumer appeal, highlighting the positive impacts of brand value and regional synergy [3]. Group 2: New Product Launch Initiatives - Chengdu will promote the launch of technology-driven new products, encouraging the global debut of innovations in fields such as innovative pharmaceuticals, high-end CNC machine tools, and green energy applications [3]. - The city aims to support local enterprises in accelerating clinical transformations for global launches and developing first-of-its-kind equipment, fostering a "Chengdu R&D, global launch" model [3]. Group 3: First Store Development Actions - The plan includes initiatives to promote local brand owners and facilitate their expansion beyond Chengdu, enhancing the "Main Brand City" reputation [4]. - Chengdu will implement tailored strategies for attracting global high-end brands, focusing on core commercial districts to enhance the impact of the launch economy [4]. Group 4: FA@Chengdu Launch Brand - The "FA@Chengdu" launch brand will be introduced, with annual series of events focusing on various categories such as fashion, beauty, and technology to stimulate market vitality and foster new consumption dynamics [5]. - The plan includes leveraging major exhibitions and events to showcase new products and trends, utilizing VR and AR technologies to enhance consumer engagement [5]. Group 5: Infrastructure and Experience Enhancement - Chengdu will optimize consumer spaces by integrating cultural elements into unique street designs and incorporating advanced technologies for an enhanced shopping experience [6]. - The city plans to create diverse platforms for product launches, including public transport and event spaces, and will release a "Launch Landmark Opportunity List" to guide various launch activities [6]. Group 6: Business Environment Improvement - The action plan includes measures to enhance the business environment, such as establishing a "green channel" for launch projects, simplifying approval processes, and improving communication between government and enterprises [7]. Group 7: Upcoming Events - An event on April 11 will mark the launch of the "FA@Chengdu - 'I Want to Launch' service code" and the initiation of the "2025 Chengdu Launch Season," introducing the first batch of launch opportunity lists and activities [8].