IFLYTEK(SZ:002230) Jing Ji Wang·2025-04-10 08:08Core Insights - The 2025 iFLYTEK Global Intelligent Marketing Product Launch Conference was held with the theme "AI Without Boundaries, Smartly Operating Globally," gathering over 400 marketing experts to witness the era of large models [1] - The conference highlighted that the era of large models presents new opportunities for Chinese enterprises, enhancing brand marketing through upgraded AI capabilities, enabling brands to seize opportunities in international markets [2] Company Developments - iFLYTEK's Senior Vice President Yu Jidong announced an upcoming upgrade for the iFLYTEK Spark X1 [3] - The AI marketing business president Li Ping shared that AI technology has evolved from single capabilities (L1) to dynamic planning (L4), driving marketing transformation [3] - iFLYTEK officially launched the L4-level intelligent marketing solution, iFLYTEK AIMarX, covering influencer marketing, precise advertising, and independent e-commerce, facilitating a complete process from influencer engagement to in-site operations [3] Product Launches - iFLYTEK introduced the first AI-driven programmatic influencer trading platform, iFLYTalent, which addresses the full chain of influencer marketing needs through six core functions [4] - The company launched an independent e-commerce marketing platform powered by AI, offering three solutions: EchoMind market insight system, SeedingCraft creative generation, and UserPulse user operation hub, aimed at solving challenges in international expansion [4] Industry Impact - The advancements in AI marketing are expected to revolutionize the entire marketing chain, transitioning from experience-driven to data intelligence, and from manual trial-and-error to dynamic decision-making [3] - iFLYTEK's AI marketing initiatives are positioned to better serve global partners with a more global perspective and creative thinking [6]