Core Insights - The launch of the film "Guinness Presents: A Lovely Day" emphasizes the theme of connection and community among Americans, showcasing everyday moments of togetherness [1][2] - The campaign is part of the broader Lovely Day Project, which encourages people to share their own stories and celebrations, reinforcing the brand's message of community and connection [2] - A limited-edition Guinness Draught Stout can designed by LA graphic artist Sebastian Curi will be released, featuring a modern twist on classic designs to celebrate the warmer months [3] Company Overview - Guinness, established in 1759, is the world's most popular stout, brewed in 49 countries and enjoyed by millions globally [5][6] - The brand is part of Diageo, a global leader in beverage alcohol with a diverse portfolio of brands [7][8] - Diageo's products are sold in over 180 countries, highlighting the extensive reach and influence of the company in the beverage industry [8]
GUINNESS SPOTLIGHTS 'LOVELY DAYS' ACROSS THE COUNTRY IN NEW CAMPAIGN